Before I started
my blogging career, someone once told me “Smart investing is the Key to
success.” These words hold a very true fact of life. In whatever you do and in
whichever field you do it, if there is a good investment, be assured to reap
good fruits.
Many bloggers don’t consider making any
investment on blogging. Well not many know how to invest on the same as they
think it’s a matter of posting articles and looking for web traffic from social
media. There is more to that where professionalism, dedication and extra cost is
required.
In any
investment you have you must put in enough capital in order to receive high
yields at the end.
Here are a
few tips of how you can invest on your blog.
BUILD A BRAND WITH A CUSTOM LOGO
When you
talk of professional blogging, personal branding is a important aspect to put
into consideration. You can make it big when you consider building a brand for
yourself as it will be something that your readers will associate with. This is
the first step in creating a brand Image.
You may
wonder what could be the main purpose of a logo but you should know that visual
cues are much stronger that textual. A good design is much easy to remember
rather than a piece of text. And this will make your blog readers to come back
to read more since the first impression of the design is convincing.
Give a quality feel to your blog with
a good theme and template.
Beauty is the
Key thing to attract people in whatever you do. You can bear me witness that
anything attractive makes people want to look at it more and more and also wish
to come over and over again to see it again and again.
The first impression of a website/blog design
describes its professionalism. As a beginner in blogging you should consider to
have the best unique design for your blog. If you are using a free hosting like
blogger, spend more for a good template and if you have hosted your blog
elsewhere, consider spending some little more on the web design.
When a blog
looks attractive, it attracts readers wanting to return and read more and also
readers gain confidence with the content in it.
ADVERTISING
For you to
make a decent income with a blog which contains ads from advertising networks
you should have descent traffic. This is the main challenge that bloggers go
through since their main intention is to drive chunks of traffic into their
blogs. Well not many are able to drive the many viewers to their blogs. Reasons
because,
1) The niche is not impressive,
2) They don’t have many followers on
social media where they post their blog content and links.
3) The blog does not have a good user
experience.
4) There is no form of advertisement done.
These are
some of the many reasons that many blogs don’t receive traffic. In this article
am going to consider that number 1&3 are considered and the niche is good
and has a good user experience.
As a blogger
you should also remember you are also in business as you serve advertisements
on your blog you should also consider advertising your blog too. Making your
blog popular is the key to driving high traffic to it.
Advertising
calls for an extra cost but it is worth it and 100% efficient to bring market
your content. As the saying goes “you need money to make money.” then advertising the blog should be
given a priority. I understand that many bloggers start blogging with little
capital as small as $15-$20 which is always enough to cater for the purchase of
a custom domain.
As a beginner
you should consider paying for advertisements for their blogs at a later date
and this is a guarantee of success. You should spend more and make more.
HOW DO I
ADVERTISE MY BLOG?
Advertising
a blog can be a challenge to many on how and where to do it.
There are
various platforms you can advertise your blog.
1) Through advertisement networks i.e Google Adsense.
If you have
a blog with a good user experience you can consider advertising your blog
content on Google Adsense and rest assured that your advertisement will reach
billions of internet users around the globe. Google adsense has millions of
publishers world wide where they serve their ads.
2) On social media ad spaces.
Use of
social media in advertising is also a good advertising platform. You can opt to
pay a small fee for your ad to be placed on the ad spaces spared for
advertisements. This is more appropriate and convenient compared to posting the
blog content in different groups. Once your advertisement is on the ad space,
it has the potential of reaching many people world wide.
Conclusion
If this few tips are considered when blogging,
rest assured that success will be knocking at your doorstep.
I hope this
article was helpful to you. Kindly feel free to share your blogging experience
on the comment column.
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