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Tuesday, 18 August 2015

How to make your blog have a good user experience with the best Google AD layouts





Many of GOOGLE ADSENSE publishers do not give their websites/blogs a good user experience when it comes to placing of Google ads on the ad spaces. You should know that where you put your ads is important as the content on your blog. Some positions usually annoy users since the ads end up interrupting your blog readers and others hide some of the content on the blog. According to a survey 30% of these publishers place ads wrongly in order to initiate more clicks from the blog readers as they try to avoid and put off the ads in order to reach the hidden content. The 70% others do not have the slightest idea on which ad layouts to use on a particular page.
Publishers should always remember that Google requires their websites to have a good user experience enabling users to easily navigate around and find the information they seek.  Placing the ads wrongly does not only make the website/blog have a bad user experience but makes your blog readers to loose confidence with your content and no one will be willing to return to your blog to read more. Remember you need the traffic in order to make money.
The first impression of everything is what attracts people and that’s why I always encourage publishers to have a well designed website. If your design is simple avoid placing many ads.
In this article I will inform you on the best ad layout to try on your websites.

Along the header of the main page of your blog, I would recommend a publisher to use a banner ads, or leader board if your blog design does not have enough ad space for a bigger banner. On the header you can include both textual and image ads.
Along the slider page on the main page I would recommend use of sky crappers, square banners, mobile banners.
Here is where most publishers mess and end up placing big ads which extend and cover the blog content. Use for mobile ads and sky crappers in these spaces is usually the appropriate option. Many users do not like seeing sky crappers ads as they claim they make their blogs appear unprofessional. With GOOGLE ADSENSE ads you can try them as you never know If they have a higher cpc rates compared to any other ads you may opt to place.



Read also: What happens when you accidentaly click on your own Google Adsense Ads

Along the footer on the main page of your blog I recommend to use at least a small ad like leader board. A leader board stretches through the main page and since it is bellow the contents of the blog its not prone to cover any content.
For a professional view of the blog, publishers should avoid using big ads at the bottom of the blog.
Ads within the content
If you wish to place ads in the middle of your contents then you should avoid big ads. i.e Big Banners, and sky crappers.
Well placing ads in between content is not always a must but many publishers opt to place them. Before you place ads within the content I would recommend those with articles with 500+ words. This is to make the blog look a little bit professional. The best ads to use are a small square banners or leader board.  Also Mobile ads in between the ads would work well as many of internet users use mobile phones rather than desktops.

I hope this article was helpful to you. Kindly feel free to share more on the comment column.

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